Double in Brass by The Lake & Stars

One of our fave fashion lingerie brands, The Lake & Stars, has teamed up with Urban Outfitters to create an exclusive Summer 2010 lingerie and loungewear collection available in the United States and in the UK.

True to The Lake & Stars' modern vintage approach to lingerie, this collection offers simple yet feminine bohemian styles and features a new underwire bustier design, a first for the New York based designers, Maayan Zilberman and Nikki Dekker.

The following campaign was shot on location at the Woolworth Mansion in New York City by photographer, Tom Hines.

Double in Brass by The Lake & Stars

Oh la la, Adriana Lima!

We found this smouldering photo shoot of Adriana Lima steaming up the blogosphere. If any one knows who the credit goes to, please let us know; they deserve it!

Oh la la, Adriana Lima!

Passionata 2010

Parisian-based lingerie brand, Passionata, has created a sexy and sweet campaign to promote their current Spring/Summer 2010 collection. Using pretty pastel-colored backgrounds and simple props, they managed to achieve a fresh femininity without the oftentimes tastelessness that comes with such a girlish approach to a lingerie shoot.

We also wanted share their yet-to-be released Fall/Winter 2010 collection with you. Executed in a manner that is visually consistent with their summer campaign, the F/W collection shoot is classic-sexy with a hint of sass. Just how we like it.

Below: Spring/Summer 2010

Below: Fall/Winter 2010

Image source: the lingerie post

Passionata 2010

A Whole Lotta Leg

TBWA Istambul has developed one of the most original hosiery campaigns we've ever seen for Vog socks. In a retro gone rogue aesthetic, the Turkish agency had the guts to showcase women's stockings on arachnid-inspired eight-legged women and is gaining accolades throughout the advertising industry for this successful yet counterintuitive approach to their target demographic.

It goes to show a woman can never have too much leg.

Found on ibelieveinadv.com

A Whole Lotta Leg